PRIVATE EQUITY

INVESTMENT PHILOSOPHY


Virtù Equity is a private equity group investing in Low Middle Market companies which demonstrate a disruptive potential when exposed to Innovation and to Effective Management. Our hands-on approach using creativity and flexibility enable us to be the best at what we do. The focus is on North American companies with worldwide presence or with potential for international expansion, especially to China. We invest in solid brands with the objective of further expansion into new categories, new channels, and into inorganic growth. A successful investment must combine an exciting existing team from invested companies with the strong operational expertise Virtù Equity brings. The criteria we use to evaluate potential targets are:
Companies with revenue ranging from $10M to $40M
Operating with a NOPAT over $1M
Upsides able to provide ROI above 20%
Open to new professional management
Stable on core capabilities to ensure business continuity
Strong values to attract top talent
Suitable to become a platform for further M&A expansion
Competitive advantage to ensure differentiation


Current portfolio

Kerotin was founded in Victoria, British Columbia, Canada, and launched in 2016 as a direct-to consumer brand focused on hair treatments with supplements, shampoo, conditioner and masques, among other products. With nearly a half-million followers on social media, Kerotin sells its products globally, and in only two years has joined the top-five best-selling hair growth treatment brands. A relevant indicator of Kerotin’s market success is its returning customer rate, which represents about 40 percent of revenues in a company growing at a rate of 50 percent year over year.
ÁS Formaturas is responsible for planning, organization, and execution of graduation and commencement events in Brazil. Headquartered in Sao Paulo, the company was founded in 2004 and has been systematically expanding ever since. Counting with the best and largest infrastructure in Brazil to execute its services, ÁS Formaturas provides the highest customer satisfaction in the industry through a combination of a continuous and highly trained customer support with tailor-made integrated systems.