Kerotin was founded in Victoria, British Columbia, Canada, and launched in 2016 as a direct-to consumer brand focused on hair treatments with supplements, shampoo, conditioner and masques, among other products. With nearly a half-million followers on social media, Kerotin sells its products globally, and in only two years has joined the top-five best-selling hair growth treatment brands. A relevant indicator of Kerotin’s market success is its returning customer rate, which represents about 40 percent of revenues in a company growing at a rate of 50 percent year over year.