Virtù Equity Partners, Inc. is an international investment firm headquartered in the United States, with a unique method of combining investments with a strict Business Development execution agenda. Business Development is our catalyst, and everything we are revolves around Business Development.It is that simple.


Our Brand

According to The Prince from Machiavelli (1513), “A prudent leader, however, will be able to anticipate problems long before they actually arise, using virtù to forestall what would otherwise be great difficulties.”More on: way to explain our brand is “Virtù is that parcel of success that does not rely on coincidence or luck.”

Our partners

Partners of Virtù are top performing professionals with expertise in diverse industries such as financial markets, consumer product goods, strategy consulting, automotive, home appliances, food and beverage, hospitality, among others. This expertise is the most valuable investment we bring to our projects, and besides ensuring performance it helps to develop new high performing leaders within our invested companies and clients.

Our Origin

The first investment done by Virtù happened in 2009 in the women’s accessories segment. Our strategy was to grow a strong brand into new markets, & to improve margins by increasing average customer value & conversion. During the tenure of this first investment we achieved an outstanding yearly rate of return of 36%. This early success motivated Virtù to keep on searching for opportunities and finding new ways to do what it does best – business development.

Our Principles

We believe that success happens when preparation and perseverance conspire until it can grab an opportunity.Success is not inherited; success does not just happen. It needs to be chased; it needs to be fought for. To succeed, we operate by the following principles:
1. Faith: More than defining who you are, it will define who you will be.2. Sweat: Yes, life is hard. So do your best and make it happen.3. Blood: It is not for free. Making dreams come true will require sacrifices.



Virtù Equity is a private equity group investing in Low Middle Market companies which demonstrate a disruptive potential when exposed to Innovation and to Effective Management. Our hands-on approach using creativity and flexibility enable us to be the best at what we do. The focus is on North American companies with worldwide presence or with potential for international expansion, especially to China. We invest in solid brands with the objective of further expansion into new categories, new channels, and into inorganic growth. A successful investment must combine an exciting existing team from invested companies with the strong operational expertise Virtù Equity brings. The criteria we use to evaluate potential targets are:
Companies with revenue ranging from $10M to $40M
Operating with a NOPAT over $1M
Upsides able to provide ROI above 20%
Open to new professional management
Stable on core capabilities to ensure business continuity
Strong values to attract top talent
Suitable to become a platform for further M&A expansion
Competitive advantage to ensure differentiation

Current portfolio

Kerotin was founded in Victoria, British Columbia, Canada, and launched in 2016 as a direct-to consumer brand focused on hair treatments with supplements, shampoo, conditioner and masques, among other products. With nearly a half-million followers on social media, Kerotin sells its products globally, and in only two years has joined the top-five best-selling hair growth treatment brands. A relevant indicator of Kerotin’s market success is its returning customer rate, which represents about 40 percent of revenues in a company growing at a rate of 50 percent year over year.
Founded in Atlanta, Nutracap Labs launched in 2017 as a supplement and vitamin contract manufacturer focused on emerging brands looking for customized formulations and wellness solutions. With more than one thousand active clients, Nutracap develops and provides custom solutions to clients domestically and internationally. The main competitive advantages are the R&D capabilities and the manufacturing flexibility to serve emerging brands, regardless of their size.
e-volving brands is a global ecommerce-first consumer products platform dedicated to the development of emerging brands in Beauty and Wellness. The company launches and develops purpose-driven and niche brands in the Hair, Skin, and Wellness segments. The strong capabilities in digital marketing and in business development combined with the significant synergy among these segments are the underlying foundation of e-volving brands.


How can we partner?

We accept the fact that the best tactic to create value will not always be a joint capital investment. Sometimes, the best arrangement is an intellectual and leadership contribution we can bring to partners. In these occasions, Virtù Equity brings its team of highly specialized experts to design and execute business development opportunities for strategically selected clients. Our engagements are unique in the sense that we focus solely in business development, and that we only engage when we can really spark disruption.

Previous partners:


We are reality changers looking for highly capable people like you. We are the best and therefore we need the best. It is that simple. Think of your passion, reflect on your principles, and focus on your career aspirations. Should you come to the conclusion that what you have in mind is in line with what Virtù Equity stands for, we are anxiously waiting to meet you. Currently, we are looking for Business Development professionals with expertise in:

· Revenue management
· Brand building
· Digital marketing strategy
· Market expansion
· Performance improvement
· Operations
· Supply chain
· International alliances
· Finance
· Investment management
· M&A

Follow us on LinkedIn and send us a message, we will be in touch soon.


We are always working on something new. For now it is confidential, but come back soon and you should be hearing more from us.


contact@virtuequity.com201 S Biscayne Blvd 28th Floor, Miami FL USA, 33131+1 786 239